Being a member of the Instagram community for a while probably made you proficient at using this social platform. And Instagram has, without a doubt, a couple of options that can be extremely beneficial to your business or social strategy. The question is, what do you use Instagram for?
Surely you’re aware that converting your profile from private to public, and vice versa, affects your strategy. But being that you’re here, we can safely say that you aren’t too familiar with how it works, and when it’s advised to change your privacy settings. Here is all you should know about going private or public on Instagram.
Control over your audience
Instagram isn’t available only for phone users anymore. Everyone who has access to the web can use it without downloading the application from their phones. This means that anyone who sees your posts on Twitter, Facebook or on any other place in the World Wide Web, can have access to them.
And this is a good thing for all public Instagram users. They’ll increase the chances of expanding their follower list by sharing their content not only on Instagram but any other social platform as well.
But how does this benefit private Instagram users? Anyone who wants to view private Instagram account and their posts is required to hit that follow button in order to have access to their photos. So no matter where your photos end up, you’ll always have control over your audience to a certain extent.
By setting your profile to private, you will allow only your true friends, or faithful followers, to view your photos, posts and anything else that you share online. This way you won’t have to worry about attracting unwanted attention, and always, no matter what, you’ll have the option to ignore that following request if you see it fit.
Putting a price on your success
The most common example of broadening your reach for more followers and attention on Instagram is to change the privacy settings once you’re popular enough. Private profiles usually go public only once they reach a certain number of followers. But this is actually wrong if you want your brand to grow. You’ve put some effort in making that account successful and popular. Why wouldn’t you want to charge for that by locking your profile’s visibility?
Now that you’re popular, and people have heard of your success, not everyone should be able to view your posts. Charge for your success by making that follow button your fee. People will always want that which they cannot get. It is scientifically proven that by presenting yourself as unobtainable actually makes you more desirable. This social phenomenon can be used to improve your business strategy.
Now that you’ve created a brand or something that Instagrammers are in need of, you should put a price on it. And more followers mean more connections, thus more potential business propositions. So regarding promoting your brand and making it grow, it’s advisable to go from public to private once you get enough followers on Instagram. In any other case, it’s understandable to stay public or private even when you’ve made it on Instagram.
Lack of engagement
Although is quite useful to make your posts available for interaction if you want to get followers fast, it’s not the best choice when you don’t want your family and close friends to know what you’re up to every weekend. The biggest benefit of this social network is the option to share photos with a selected group of people. However, once you choose to stick to keeping your posts private, you can’t expect to see interaction and engagement on your photos and posts in general.
This is where public profiles gain for two reasons in particular. The first one being that even though you can engage with other people’s posts as a private profile, you can’t expect from them to interact with yours. So if you’re trying to get attention from a particular public profile, and eventually get them in your follower list, you have to change your privacy setting.
The other reason is that certain amount of aversion stands in the middle of public and private profiles, right where free interaction should be. It’s simply a matter of unfair transfer of information. If there is a mutual benefit in collaboration and interaction between a public and a private profile, the public profile will see no guarantee in being followed back once they hit that follow button. Their posts are already available, even if they don’t get another follower.
On the other side, the private account’s content is locked until they get a follower request. Basically, in a case of a mutually beneficial situation where both accounts need the access to one another’s posts, the public one gives it for free. And this is what makes this simple transaction of data impossible unless the private profile hits that follow button first.
Revealing the identity with public and staying anonymous with private profile
So you have a brand in front of you that has a huge potential to become successful on the market, without putting too much effort in the advertisement. But the general nature of the product and purpose may be considered as socially unacceptable or as taboo at least.
Just because you have such potentially lucrative business opportunity in front of you, doesn’t erase the fact that the topic is still a bit touchy if it requires you to use your name in advertising and retail. In this particular situation, you as owner of business account on Instagram, have two options.
To reveal your identity and advertise the product with a public account and expect huge success, or to hide behind your brand name and use private followers to do the same but with less success. If your feel no shame in your game, you will go for the first option. However, if you perceive the situation as insufficiently beneficial, in terms of financial gain, the only choice that you have is to go with a private profile.