TJ Short Series – Google Adsense – Part 2 – What are the factors that influence the eCPM ?

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You guys have now known what is eCPM from the Part 1 of this Short Series.

In this part of the short series lets learn - What influences eCPM ?

eCPM is primarily influenced by 2 factors:

CTR : Click Through Rate – How often the users click on ads on your website?

CPC : Cost Per Click – How much an advertiser willing to pay to any given click ?

Click Through Rate (CTR) :

Among CTR and CPC, you can drastically influence CTR by placing ads on prominent positions on your website. The more prominent place you give, the more likely you are to generate a click.

• CTR = Page impressions / Clicks

Cost Per Click (CPC) :

CPC is determined by how much the advertisers are willing to pay for that click which can vary based on the content.
Consider an example : You have 2 different types of content say one is related to diamond jewelery designs and other related to dog belts then, its much more likely that advertiser is going to evaluate diamond jewelery over dog belts and is willing to pay a bit more for it.

Having known what primarily influences the eCPM, next, lets know – ” How the web traffic impacts eCPM ” ?

PART 3>>

Category: Google