Chapter 2 – Where Does the Ads Come From?

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Having learnt about the basics in chapter 1, you will now head on to the next chapter where you will know – Where Does Google gets the Ads From?

Much of the way that Google runs the AdSense program is kept under wraps. I know a few things — and enough to do a great deal with our AdSense ads.

We can make the most of AdSense without knowing the algorithms that Google uses to assign ads and pay sites because AdSense is very simple.

The ads themselves come from another Google service: AdWords

To understand AdSense in a better way, you will need to know the essence of AdWords. Generally an advertisers who wants to promote his website, products or any other stuff, submits his ads to Google using the AdWords program. Here, he writes a headline and a short piece of text for his Ad and creates an Ad. More interesting here is that he also chooses on how much he wants to pay.

Advertisers decide on the size of their advertising budgets and the amount they’re prepared to pay for each click they receive. Google then decides where to put those ads.

Let me illustrate this with a simple example. A Resort and Hotel management company would create a simple Ad like the one displayed below.

The company’s owner might then say that he’s prepared to pay $5000 a month for his advertising budget but not more than $1 for a click. He can be certain now of getting at least five thousand leads a month.

But that’s where his control over the ad ends.

Google will figure out which sites suit an ad like that and places them where it sees fit, charging the advertiser up to a dollar a click until the advertiser’s budget runs out.

So if you have a site that talks about Resorts and hotels, Google will assume that your readers will be interested in the sample ad above and would place such an ad on your website. However, that won’t be the only ad that could appear on your page. There could be dozens of others. Google will give you the ads that it thinks will give you the highest revenues.

This is a brief idea on how the Google gets the Ads to place it on your website.

CHAPTER 3>>

Category: Google